Understanding the importance of choosing quality coffee for your service is a significant differentiator to stand out in a competitive market. However, it is essential to go beyond the basic elements, and it is crucial to know the grain trajectory, from cultivation to delivery.
Who grows and roasts the coffee you serve at your hotel or restaurant? How and where does each step of this process occur? What are the visions and values involved in this production chain?
If you don’t have the answers, in this article we’ll address these questions and explore how choosing coffee responsibly can have a significant impact on your business.
How to choose coffee beans that meet your business needs
When it comes to choosing a specialty coffee for your establishment, it is essential to go beyond everyday tasks, which requires a deep and meaningful knowledge of the product.
Therefore, here are three things you should consider:
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Detailed descriptions: aroma, flavor and texture
When choosing a specialty coffee, go beyond the basic and traditional. Look for detailed information that describes what the coffee offers in terms of aroma, flavor and texture. These in-depth descriptions not only make it easy to select a suitable coffee, but also ensure that you can cater to your customers’ specific preferences.
This attention to detail provides a unique tasting experience.
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Origin and sustainability: learn about the coffee story
Don’t just limit yourself to flavor; consider the origin of the specialty coffee. Find out where the beans you are about to offer your customers come from. Also, check if the coffee is produced in a sustainable and ethical way.
Knowing the story of the coffee producers and understanding the commitment to responsible social and environmental practices is a distinctive factor that can attract the current consumer, who is more demanding regarding these aspects.
Sharing this information with customers shows your stablishment’s commitment to broader values.
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Freshness and quality: fresh coffee, satisfied customer
Make sure the coffee beans you purchase are fresh by checking the roast dates. Also, avoid products with an excessively long shelf life, as this may indicate the presence of preservatives.
Opting for fresh beans ensures that your customers enjoy a truly remarkable cup of specialty coffee; after all, the careful coffee choice not only enhances the quality of what you offer, but also strengthens the bond between your establishment and your customers, providing lasting benefits to your business.
The choice of the best specialty coffee to enchant your customers
The deep knowledge about the specialty coffee that will be served in your establishment ensures several benefits that will make all the difference in the management of your business, and also have an impact on your customer’s experience. Check out some of them:
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Better communication with consumers
Choosing a specialty coffee carefully, understanding its origin, processing and roasting, improves communication with your customers, as it allows the presentation of the beverage to be carried out in an effective and engaging way, whether through descriptions on the menu, online or during in-person service.
The ability to describe specialty coffee in an engaging and captivating way, with detailed information, will attract customers and engage them in a tasting experience that awakens their senses.
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Better choice and value for money
If you are responsible for purchasing, deep knowledge of specialty coffee is the key to make strategic decisions that not only make it easier to choose products, but also optimize the value for money for your business.
This knowledge allows you to adjust your purchases according to customers’ preferences and demands, avoiding the waste of resources on products that are not suitable for your audience.
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Better beverage preparation
Another interesting point is that the deep knowledge of specialty coffee helps to improve the preparation of the beverage. Detailed information, such as the roast and the type of coffee, is valuable for baristas to highlight the specific flavors and aromas in each variety.
This way, you can create truly exceptional coffee experiences that captivate customers and make them come back for more.
Choose your specialty coffee with responsibility and commitment
As noted, choosing a specialty coffee properly goes beyond researching the technical specifications. It involves diving into the story and culture surrounding the product. When the coffee you choose is a specialty coffee, this experience becomes even richer.
That’s because by discovering and sharing the story of the specialty coffee that is served in your coffee shop, hotel, restaurant or any foodservice, you turn your customers’ consumption experience into something truly unique and special.
Thus, each cup of coffee becomes a journey, a narrative that sharpens the senses and curiosity.
From the fertile soil of Brazil, comes a specialty coffee: the origin of Lucky Hills beans
Lucky Hills coffee beans are carefully selected and grown by a cooperative of 80 coffee farmers, in the renowned coffee region of Carmo da Cachoeira, south of Minas Gerais, Brazil, in addition to being roasted on demand in Florida, which ensures its quality and freshness. All the stages, from planting to delivery, are carried out ethically and sustainably.
This specialty coffee embodies its terroir with unique aromas and flavors, resulting in a memorable tasting experience that can’t be found anywhere else in the world.
Therefore, by choosing Lucky Hills coffee, you not only deliver quality, but also share the authenticity and rich story of these specialty beans with your customers.
Talk to our consultants and learn how to purchase Lucky Hills’ 100% arabica coffee.
