Today there is a lot of talk about “social impact” from companies and how to support this. It is a fact that every business has an impact on society, in small or large scale, positive or negative. Think about the small corner market, even it causes some impact on the economy of the neighborhood where it is located. Now, think about a giant multinational corporation, it to has an impact, even proportionately larger in comparison.
That said, it is important to know this social impact, that is inevitable, can be used to make a difference in your business. With the right choices, you can make a positive impact for society, and of course generate profit for your brand.
When we talk about social impact in the coffee market, the first step is to understand that it is intrinsically connected to your choices of suppliers. For this reason, in coffee what counts is to have a production supply that is sustainable from the bottom up. After all, we are talking about a product that has a direct influence on the environment, critically reflecting the economy and the vision we have of conscious consumption.
This is why, when you work with brands that bring a strong structure in the sustainable production , aligned with a DNA that values local production with a familiar touch, where people produce for people, you will come out in front.
Now the question remains: Is your brand already aligned with this thought? If your response is no, now is the time to go for it and position your company where it should be, along side the conscious companies, that create positive impact on society and change the world for the better.
Don’t waste any more time!
